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\nG.O.O.D. Music might be up to something. The label has sparked speculation over new material by updating its website and creating a new SoundCloud page.
\nThe label\u2019s website now has a clock running at the bottom of it, seemingly hinting at an upcoming release. Meanwhile, the verified SoundCloud account has many wondering if new music is on the horizon.
\nG.O.O.D. Music affiliates have been teasing Cruel Winter, a compilation project from the label\u2019s artists, for quite some time. Last year, Yeezy dropped the highly-anticipated project\u2019s presumed lead single, \u201cChampions,\u201d featuring Gucci Mane, Desiigner, Quavo, Travis Scott, Big Sean, 2 Chainz, and Yo Gotti.
\nThat same year, Travis Scott said that he would executive produce the effort, which he claimed boasted appearances from Kendrick Lamar and Kid Cudi. However, the project never came.
\nIn May of this year, CyHi the Prynce told Rap-Up that Cruel Winter was slated for a Christmas release. \u201cI think we can [expect it this year],\u201d said CyHi. \u201cOnce my album comes out and it takes off, I can get [Travis Scott] back in there and we\u2019ll finish it up. It could be this\u2026maybe Christmas.\u201d His debut album, No Dope on Sundays, dropped in November, but Christmas came and went without Cruel Winter.
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